Comprehensive Web Analytics with Microsoft Clarity
Microsoft Clarity is a free web analytics tool designed for Android that provides insights into user interactions on websites. It features session recordings, heatmaps, and the Clarity Copilot for an in-depth understanding of user behavior. The session recordings allow users to view real interactions, while heatmaps visualize engagement patterns, helping identify areas for improvement. The Clarity Copilot offers AI-driven summaries of user behavior, making it easier to digest complex data into actionable insights.
The Clarity dashboard consolidates key metrics and behavioral insights, including site traffic, time spent, and JavaScript errors. With advanced filtering options and integration capabilities, users can segment data effectively. Additionally, Clarity prioritizes user privacy, ensuring compliance with GDPR and CCPA by not collecting personally identifiable information. This focus on privacy allows for ethical use of analytics to enhance website performance.
